I'm preparing for a workshop I'll be doing for a group of vocal artists in a few weeks (Note: Want me to do one for you, then check this out)
Whenever I work with a fairly large group of artists, I always expect to encounter a few that basically resent the fact that they have to market their work.
They think that just because they are a "talented" singer (or actor, or painter, or whatever) that people should just naturally be connected to their work.
I use to find this attitude to be pretty funny . . . now I just find it to be pretty sad.
Look, right now Barack Obama is somewhere in America convincing a group of people to vote for him. He's being doing that for almost 2 years now.
No matter what you think of his politics, Sen Obama is probably one of the most talented politicians we have seen in a long time. He has clear leadership skills, a gift for public speaking, etc.
But if Sen. Obama never marketed his ideas . . . if he didn't develop a brand image, a social network, a passionate word of mouth marketing base . . . then he would be behind in all of the polls DESPITE all his talent.
Talent is good. Talent is necessary. But people still need to convinced to be a part of whatever you are doing.
That's just human nature.
Some people will need a little convincing. Some a lot. Some will never be convinced. But if you really think you can achieve some significant measure of success without some marketing savvy then you are just fooling yourself.
One more thing. Because their is such a link between marketing and fundraising, sometimes I bring up both. So in that spirit, I present you this mainfesto on fundraising. You really should check it out.