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March 19, 2008

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Xan

Nice! Can I use some of this language in a fundraising letter? (I'll offset it as "here's what a friend said about theater")

Xan

Nice! Can I use some of this language in a fundraising letter? (I'll offset it as "here's what a friend said about theater")

Don Hall

That pretty much rocks, AT.

Nick Keenan

I don't know Adam, I would have thought you'd be more into this thread. It's, after all, an attempt to find strong marketing language for the industry as a whole - language stronger than the word "value". To stop at saying that theater has VALUE sounds a lot like Walmart branding to me, and it's not consistent with the down deep reasons that new audience members keep coming theater.

That said, I of course agree that we need to have a big open door and keep bringing the new audience in, one at a time, and make sure that our work is good enough to sell new audience on the value of theater every time.

This is a conversation that could bring focus and fire and inspiration to an entire community - those are the tools, with deeply resonant work, that we need to build a culture of excitement around the theater to make your 100 => 15 equation start working.

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